With an astonishing 4K screen resolution, the LG 55LA970W is at the cutting edge of TV technology. This resolution is four times greater than the more conventional 1920 x 1080 Full HD TVs and it's a difference you can see - big time! On the LG's big 55 inch screen, this gain in resolution is especially noticeable and, even when close up to the screen, the detail and realism is awesome. Although 4K video is currently rare, with 4K Tru-Ultra HD upscaling built-in, you can get much of the benefit of 4K resolution from standard HD signals.
HEVC CODEC
This is one of the very first TVs to come with the HEVC codec built-in. Although it sounds dull, this recently standardised system will ensure that the 55LA970W is likely to be compatible with future streamed (compressed) 4K content. With the potential for video providers such as Netflix to use this tech it's well worth having to future-proof your TV viewing.
THE SMARTEST TV YET
At the heart of this TV is LG Smart TV. This combines many features and presents them in an attractive and easy to use way. The list of features is extensive but some of the highlights include an app store and on-board web browser. This makes it easy to catch up with popular services such as YouTube, Facebook or catch-up TV sensation, the BBC iPlayer. In addition to these easily accessible apps, you can also search out your favourite websites using the browser. Thanks to DLNA compatibility you can also stream music from your PC or network attached storage system. Smart TV also makes it possible to browse your choices whilst still keeping an eye on the current channel being displayed in the corner of the screen. As standard, the 55LA970W also includes wi-fi connectivity built-in - no more dongles, just seamless connectivity.
The LG 55LA970W 55'' Ultra HD 4K LED Television comes with a free 5-Year Warranty.
Offering more than a glimpse of tomorrow's TV, the LG 55LA970W is simply the future of TV, today!
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